Enhancing the Spectator Experience in Sports Stadia

Embrace Technology

In today's fast-paced world, modernisation and the integration of the latest technologies have become an essential aspect of improving the spectator experience in sports stadia. One such technology that stadium proprietors should consider is wireless charging solutions, specifically Crable Wireless Charging Shelves. These charging shelves provide numerous added values that enhance the match-day experience for supporters, such as ensuring all spectators’ devices are fully charged to ensure access to the latest sporting updates or using their phone for payments.

People are increasingly using their mobile device for securely storing payment information. Ensuring spectators have this device to purchase food, gifts or their favourite merchandise will keep spectators happy and increase profits.

Brandable and Configurable

Crable Wireless Charging Shelves can be customised with PAD printing which can be used to further advertise products. QR codes can be placed on the shelf. These options ensure that your business can keep the focus on a variety of different marketing devices while knowing that the consumer will be standing around and engaging with the Crable shelf. The integration of QR codes on the Crable Charging Shelves can further enhance the marketing potential. Spectators charging their devices can easily scan the QR codes to access exclusive offers, promotions or additional information about the event or sponsor. This not only provides a direct link between the advertisement and the consumer but also encourages engagement and interaction with the brand or sponsor.

With a symbiotic relationship between advertiser and stadium, consistent marketing can be achieved with a seasonal/annual changing to the PAD printed design. Sponsors can arrange for multiple advertisements throughout a season or across multiple seasons: the Crable shelf can be removed and the advertisement replaced by the sponsor’s latest marketing strategy.

The first important added value is the overall improvement of the match-day experience. Online spectator activity has become an integral part of the event experience, allowing spectators to communicate with each other and capture special moments on their devices while keeping them engaged and interacting with whatever event they are attending. With wireless charging shelves like Crable, supporters can ensure that their devices won't die in the middle of an event, allowing them to stay connected and engaged throughout. Additionally, wireless charging shelves can significantly increase dwell-time within the sports stadia.

Keeping Phone Batteries Charged Up

With heavy mobile phone use at matches, spectators often find themselves running out of battery, forcing them to leave their seats and seek out charging points. By providing Crable Wireless Charging Shelves throughout the stadium, spectators can conveniently charge their devices in the knowledge their device won’t run out of battery. By ensuring they don’t miss a second of their event by not having to leave their seats, the amount of time they spend in and around the stadium is increased. Such improved spectator dwell-time will allow for creative marketing techniques to ensure consumers are aware of the other purchasing options they have while visiting the stadium.

Crable Wireless Charging Shelves offer excellent sponsorship opportunities. The shelves are fully customisable, allowing stadium proprietors to apply advertising slogans like calls to actions, team colours, event-specific logos, and even spectator-specific advertisements with QR codes. This opens up a world of targeted advertising possibilities, attracting sponsors and generating additional revenue.

Easy to Clean

Another important value of wireless charging shelves is their ease of cleaning. Crable Charging Shelves are water-resistant and can withstand the use of strong cleaning chemicals. This makes it easy to maintain their appearance and ensure that brand logos and advertisements remain defined and eye-catching, even after multiple cleaning cycles. With the numerous benefits of Crable Wireless Charging Shelves in sports stadiums, there are also opportunities for marketing and increasing sales.

Ensuring staff, fans, stakeholders and clients have access to modern charging solutions is essential for modern sports stadia. Anyone who requires charging facilities should expect this to be provided by the venue.  With the almost limitless amount of cable charging solutions for the wide variety of mobile devices, the chances of creating or encouraging trip hazards, usage of sockets intended for alternate purposes, or supporters attempting to bring their charging solutions for their devices will be high without offering a reliable charging solution. Ensuring Crable Wireless Charging Shelves are fitted in convenient spaces within areas that are accessible to the user will ensure all these possible issues will be minimised through established charging solutions within the sports stadium.

Low Running Costs

Furthermore, wireless charging shelves eliminate the need for excessive electrical pull when not in use. With traditional charging methods, the constant demand for power can strain the electrical systems of sports stadia. Crable Charging Shelves, by contrast, are power-effective and do not contribute to unnecessary electrical consumption when not in use. While providing energy efficient charging solutions, Crable Wireless Charging Shelves also address the growing issue of Nomophobia, the fear of not having a working mobile phone. In today's society, where smartphones are used for various purposes, including quick access to payment, tickets, and important event information, it is essential to provide reliable access to these features.Crable Wireless Charging Shelves ensure that spectators' devices are constantly charged, reducing the stress and anxiety associated with Nomophobia.

Crable Wireless Charging Shelves provide advanced security which would make theft near-impossible and hamper the efforts of any skilled thief. While almost all other charging solutions can simply be unplugged and taken away at will, the Crable shelf is installed in a way which makes removing it from the wall by prohibited persons an extremely tough ask. Approved fitters can safely and effectively fit and remove a Crable Wireless shelf in sports stadia.

Integrating Crable Wireless Charging Shelves within sports stadia offers numerous benefits that enhance the overall spectator experience. From improved match-day experiences and increased dwell time to sponsorship opportunities and practical solutions for keeping spectators connected, these charging shelves provide a valuable addition to any sports stadium's infrastructure. Sports stadia that incorporate Crable Charging Shelves can create a hyper-connected environment that delivers flawless experiences for spectators, staff and stakeholders. In addition, the charging shelves provide meaningful charge on the go, allowing spectators to capture and relive special moments for years to come.

The Spectator Experience

Stadium proprietors should recognise the expectations of modern-day spectators and strive to meet them through the integration of the latest technologies. Crable Wireless Charging Shelves offer a practical and innovative solution that satisfies these expectations, resulting in an enhanced spectator experience that will keep fans coming back for more. So, invest in wireless charging solutions and provide your supporters with the convenience and technology they deserve.

A key advantage of having wireless charging shelves in sports stadiums is that people standing using the shelves will see advertisements and other marketing, providing a captive audience for any commercial or promotional messages displayed on the charging shelves. This will ensure that the advertising is seen, leading to increased brand awareness and sales.

Have a read of Crable's case study of Guinness + Verve at Twickenham Stadium.

Interactive Advertising

The use of Crable Wireless Charging Shelves can help stadium proprietors tap into the growing trend of online and mobile advertising. With the majority of spectators using their smartphones or tablets during matches, providing wireless charging solutions allows for seamless integration of advertising and engagement. It enables sponsors and advertisers to reach their target audience directly on their devices, further enhancing the overall match-day experience.

The practicality and functionality of Crable Wireless ChargingShelves also contribute to their marketing potential. By providing a convenient and easily accessible charging solution, stadium proprietors can create a positive association with their brand or venue. Spectators will appreciate the convenience and reliability of the charging shelves, which can lead to increased customer loyalty and positive word-of-mouth recommendations.

Revenue Generation

Crable WirelessCharging Shelves offer not only practical benefits but also valuable marketing opportunities for sports stadiums. The ability to customise the shelves with advertising calls to action, team colours, and QR codes allows for targeted advertising and sponsorship opportunities. The captive audience created by spectators using the charging shelves ensures that any advertisements or promotional messages are seen and potentially lead to increased brand awareness and sales. By investing in wireless charging solutions, sports stadiums can enhance the spectator experience, generate additional revenue, and create a hyper-connected environment that satisfies the expectations of modern-day spectators.

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